AETHERLINK

AETHERLINK

Elevating allure through the development of a brand guide

Elevating allure through the development of a brand guide

Overview

The VitalTack brand guide encapsulates an innovative journey of experimentation and exploration, weaving together various elements to establish a cohesive and impactful brand identity. This project encompasses the development of a distinct logo, thoughtfully curated color palette, and meticulously crafted UI design. Each component is meticulously chosen and refined to reflect the brand's essence and values.


From the dynamic interplay of colors to the sleek and intuitive application mockups, every detail is a testament to the brand's commitment to innovation and creativity.

Visual Identity

2 Weeks

Health & Fitness

Vitaltrack

Service

Duration

Industry

Client

Overview

The VitalTack brand guide encapsulates an innovative journey of experimentation and exploration, weaving together various elements to establish a cohesive and impactful brand identity. This project encompasses the development of a distinct logo, thoughtfully curated color palette, and meticulously crafted UI design. Each component is meticulously chosen and refined to reflect the brand's essence and values.


From the dynamic interplay of colors to the sleek and intuitive application mockups, every detail is a testament to the brand's commitment to innovation and creativity.

Visual Identity

2 Weeks

Health & Fitness

Aetherlink

Service

Duration

Industry

Client

Overview

This exploration delves into the Aetherlink brand's journey of innovation, centered around its distinctive geometric logo. This logo not only stands out individually but also forms a pattern used across all brand materials, ensuring a cohesive look.


The brand's modern black and green palette, paired with these geometric designs, projects sleek innovation. This project explores how these elements can be utilized to strengthen Aetherlink’s visual identity.

Visual Identity

2 Weeks

Saas

Aetherlink

Industry

Service

Duration

Client

aetherlink

aetherlink

AETHERLink

AETHERLink

VERSION 1.0

BRAND identity

© Blue JAckson.2024

© 2024

AETHERLINK

LOGO CONTRUCTION

section 01

01

Logo

Construction

Logo

Construction

Logo

Construction

01

01

Brandmark

Brandmark

Wordmark

Wordmark

HORIZONTAL LOGO

HORIZONTAL LOGO

VERTICAL LOGO

APPLICATION ICON

APPLICATION ICON

VERSION 1.0

BRAND identity

© Blue JAckson.2024

© 2024

aetherlink

COLOR PALETTE

section 02

02

Color Palette

02

Color Palette

Color

Palette

02

01

Quantum Leaf Green

RGB 196, 255, 120

CMYK 23, 0, 53, 0

HEX #C5FF77

PRIMARY COLOR

02

Dark Matter Slate

RGB 25, 25, 25

CMYK 0, 0, 0, 90

HEX #191919

MONOCROMATIC

03

Pure White

RGB 100, 100, 100

CMYK 0, 0, 0, 90

HEX #FFFFFF

PRIMARY COLOR

MONOCROMATIC

01

Quantum Leaf Green

RGB 196, 255, 120

CMYK 23, 0, 53, 0

HEX #C5FF77

02

Dark Matter Slate

RGB 25, 25, 25

CMYK 0, 0, 0, 90

HEX #191919

03

Pure White

RGB 100, 100, 100

CMYK 0, 0, 0, 90

HEX #FFFFFF

MONOCHROMATIC

COLOR

Application Icon Dark

Application Icon Light

Application Icon Color

Application Icon Alt. Color

APPLICATION & SOCIAL ICONS

Application Icon Dark

Application Icon Light

Application Icon Color

Application Icon Alt. Color

VERSION 1.0

BRAND identity

© Blue JAckson.2024

© 2024

Aetherlink

BRAND TYPOGRAPHY

section 03

03

Brand
Typography

03

Brand Typography

Brand

Typography

03

Tactic Round Bld.

Tactic Round Bld.

Aa

Headlines & short messages

Headlines & short messages

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abcdefgjijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%&

abcdefgjijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789!@#$%&

Aa

PRIMARY TYPEFACE

Headings

H1

Hurme Geometric

Bold

62px

/

120%

Headline 01

Headline 01

H2

Hurme Geometric

Bold

48px

/

120%

Headline 02

Headline 02

H3

Hurme Geometric

Bold

32px

/

120%

Headline 03

Headline 03

H4

Helvetica Neue

Bold

24px

/

120%

Headline 04

Headline 04

Paragraphs

P1

Roboto

Regular

20px

/

140%

Additional context and background information to support your primary message by offering elaboration, examples, or related details.

P2

Roboto

Regular

16px

/

132%

Supplementary information or further elaboration. Use this space to build on previous points with added depth or nuanced perspectives.

P3

Roboto

Bold

14px

/

120%

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

P4

Roboto

Regular

14px

/

120%

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

HEADINGS & PARAGRAPHS

VERSION 1.0

BRAND identity

© Blue JAckson.2024

© 2024

Aetherlink

BRAND pattern

page 04

04

Brand

Pattern

04

Brand
Pattern

Logo

Pattern

04

PATTERN CONSTRUCTION

PATTERN COLOR SWATCHES

Solid Pattern

Stroke Pattern

Solid Pattern Alt.

VERSION 1.0

BRAND identity

© Blue JAckson.2024

© 2024

Aetherlink

BRAND application

page 05

05

Brand Application

05

Brand

Application

Brand

Application

05